Describe any product and Gemini will reason through its industrial composition purely through vision. We typically judge a model’s thinking by the language it puts between turns, which leaves out the part of thinking that cannot be as easily communicated verbally as it can visually. Also an experiment in adaptive interfaces: describe a bike, and get a UI for adjusting handlebars and suspension; describe a synthesizer, and get your choice of knobs and keys. Swap materials, blow it into an exploded view, watch it code in OpenCAD. Gemini models like Omni are overcoming machine aphantasia.

Google Cloud x U.S. Ski & Snowboard Overall Project Director

The Anatomy of a Cork: Building a Video2Biomechanics App for Team USA

Milan Cortina, 2026

Directed the end-to-end creation of an AI tool that extracts 3D athletic biomechanics from standard video, built on a groundbreaking model from Google DeepMind. Designed alongside U.S. Ski & Snowboard head coaches and star athletes, it uses state-of-the-art markerless motion capture to derive precise 3D pose and structured safety and performance feedback for elite competitors. Adoption forthcoming across a range of professional sports leagues.

Google Cloud x NBC Integration Lead

NBC: Olympic Physics, Live On Air

Milan Cortina, 2026

We took the markerless motion capture system built for the athletes and adapted it for live broadcast, so NBC’s analysts could put metrics on air that had never been available without sensors strapped to a competitor. New numbers meant new visual treatments, which I helped design — among them the Cork Ribbon, a continuous surface tracing the plane a rider rotates through, so axis drift becomes legible to someone watching at home. Six segments ran during the Games.

Google Cloud Product Design Lead

AI Basketball Coach: Reading a Jump Shot in Real Time

Curry Camp, 2025

For Stephen Curry, a jump shot is one motion he stopped having to think about decades ago. For the rest of us it’s about ten things going wrong at once, none of them visible to the person doing them. Built with Curry for Curry Camp — his three-day clinic for the best high schoolers in the country — it runs four Pixel cameras and MediaPipe on-device across knee bend, elbow, release, arc and follow-through, and Gemini 2.5 Pro says the correction out loud between shots.

Google Cloud Product Design Lead

Veo Studios: Make Videos With Your Imagination

2025

Draw something badly and it will make a “film” out of it. I designed the flow: a doodle, a sentence or a torn-up collage goes in, stills come back first so you can fix the look, then motion.

Google Cloud Director

Veo 2: Conjuring Cinematic Realism

2025

A reel of Veo 2 tests. The prompts are mostly camera specs — focal length, aperture, shutter angle, stock — plus a lot of iteration on motion blur, which is the thing that most reliably gives generated video away. I was chasing footage that survives being watched by someone who knows what a 35mm lens does. It mostly does now, which is the unsettling part.

AI.FM Personal Podcast
Google Cloud Product Design Lead

AI.FM: A Daily Podcast for an Audience of Just You

2024

A daily podcast with an audience of one. Designed to read your calendar, your mail and the morning’s news, write a briefing, and hand it to a synthetic host you pick.

Google Cloud Product Design Lead

AI Golf Coach: Using Vision Models to Improve Your Swing

Pebble Beach, 2024–25

A swing coach that fits in a phone. Computer vision reads pelvis lift, chest rotation and body position through the motion, and the feedback comes back in under a minute without the hedging you get in a pro shop. We built it at Pebble Beach and handed it to Bryson DeChambeau and his teammates to try to break.

Google Cloud Product Design Lead

Infinite Fleurs: Bouquets From 400,000 Species of Flower

Cannes Lions, 2024

Dites-le avec des fleurs. Tell it you’re shopping for a little girl who likes brutalism and it returns something grey, heavy and architectural; ask for Cézanne and you get the ochres and dusty greens of a Provençal still life. Really this is a demo about driving image generation with structured data — a million-plus flower photographs read for their actual petals rather than their labels. Not an automated attempt to pick flowers for my wife.

An embedding safari. Ask for hippos bathing, or insects that move in groups, or the longest-living lizards in Nevada, and it finds them across 7.3 million photographs — retrieved by meaning rather than keyword. The part I care about isn’t the search. It’s that the screen has no fixed layout: it assembles itself around whatever you happened to ask.

Apr. 2, 2024

A Preface on Gen AI Design

When I first started tinkering with AI, I had no idea it would become an obsession. But as I've dug deeper into the field, working alongside engineers and researchers, I've realized that this technology is going to completely upend how we create, think, and share ideas. For journalists, creators, academics, and anyone who traffics in knowledge, AI won't just change how we work; it'll reshape the very nature of what we consider work.

But as excited as I am about the possibilities, I'm also keenly aware of the pitfalls—not least of which is the post-truth, synth-flooded internet we're quickly arriving at today. We're playing with some seriously powerful tools here, and if we're not careful, things could go sideways fast. I'm talking about issues of trust, transparency, privacy, liability, bias, intellectual property, geopolitical stability, and a burst of new questions around human consciousness—the kinds of thorny issues that keep philosophers up at night.

For me, charging headlong into the AI revolution, I want to make sure we're building safeguards and thinking hard about the human impact. It's not enough to just build cool stuff; we have a responsibility to do it thoughtfully and with integrity. Call me old-fashioned, but I think the endgame here cannot be about machines replacing humans. It cannot be about LLMs writing screenplays, nor some sagacious GPT-whatever that knows everything about everything—it's got to be about machines and humans working together in a chaotic, beautiful symbiosis of creativity and intelligence. It's got to be about trying to achieve all the great things that might now be possible sooner thanks to AI—advances in scientific research and sustainable materials, breakthroughs in robotics for prosthetics and accessibility, and unprecedented cultural exchange through universal language—just to name a few.

The road ahead is going to be a wild ride, but I'm stoked to be part of the crew trying to map out an ethical path forward.

- Noah

The New York Times Lead Reporter/Editor + 3D Graphics Director

An Inside Look at Covid’s Lasting Damage to the Lungs

June 2023

Eight research hospitals, dozens of interviews, three years, and a rendering method we had to build ourselves — a CT scan is made to be read by a radiologist, not looked at by a reader. The piece follows people who caught Covid in the first weeks of 2020 and still can’t take a full breath. I reported it, edited it, and directed the 3D.

Society of News Design gold medal, 2024

The New York Times R&D Editorial Director

A Multiyear Project in Immersive Storytelling

2020–2022

Two years leading a team of engineers, artists and reporters on a single question: what does a story do once it can stand in your living room at true scale? Dozens of attempts — spatial stories, real-scale explainers, 3D reconstructions, environments you walk into.

The New York Times Lead Reporter/Editor + 3D/AR Director

See How the Dixie Fire Created Its Own Weather

October 2021

The largest fire of 2021 got big enough to make its own thunderstorms — pyrocumulus clouds that threw lightning and started new fires miles downwind. We rebuilt one of them in 3D from satellite and radar so you could stand underneath and look up.

The New York Times Contributing Editor + 3D/AR Director

The Coming California Megaflood

August 2022

A new study put it at roughly 1-in-50, in any given year, that a storm parks over California and doesn’t leave for a month. We took the model output and built the part you can actually picture: where the water goes, how deep it gets, and how long it sits there.

The New York Times Contributing Editor + AR Director

The Tokyo Olympians

July 2021

The gymnast, Sunisa Lee. The hurdler, Dalilah Muhammad. The climber, Adam Ondra. We motion-captured all three and rebuilt their events in 3D, so you can stop the half-second that decides a medal and walk around it.

The New York Times R&D Project Lead

Exploring Mixed Reality Tools for Journalists

2024

Newsroom AR mostly means a 3D object floating on a pedestal, because the tools to do anything else don’t exist. So we built some and handed them to working reporters. This is what came back.

The New York Times 3D/AR Director

Hear a Harlem Choir Rejoice Again

May 2021

Covid emptied the churches. It didn’t silence the choirs. We photogrammetry-scanned singers from Harlem’s gospel congregations one at a time and rebuilt the choir in 3D, with a light show, because in the spring of 2021 that was the only way to get them in a room together.

The New York Times 3D/AR Director

100 Years of Nom Wah

December 2020

Doyers Street is one crooked block in Chinatown with a century of restaurant on it. We scanned it so you can walk it — Nom Wah’s tea parlor, the barbershops, the bend they used to call the Bloody Angle — and then out into the monuments and parks around it.

The New York Times Contributing Editor + 3D/AR Director

Why Opening Windows Is a Key to Reopening Schools

February 2021

We simulated the air in a real New York City classroom — one teacher, a full class, one window — so you can watch the exposure risk drop the moment it opens. That year’s reopening fight was enormous and almost entirely abstract. This put it in a room people recognized.

NYT Publisher Award · Online Journalism Award

The New York Times Contributing Editor + 3D/AR Director

How Masks Work

October 2020

Down to the scale of a single droplet, to show what a mask physically does to one. In late 2020 the whole country was arguing about this without anybody having seen it happen.

Malofiej gold · Online Journalism Award · SPD Award

Quartz Reporter/Director, Creative Studio

The Carbon Bubble

October 2019

The S&P 500 emits about as much carbon as the Amazon absorbs. The finding underneath it is the awkward one: drop the heaviest emitters out of the index and returns barely move. Which means the case for holding them was never really a financial case.

Digiday Best Data Viz finalist, 2020

Quartz Reporter/Director, Creative Studio

China’s Coal Dilemma

December 2019

Every coal plant China was financing outside its own borders, on one map — 60 of them, across Asia, Europe, Africa and South America. Built, they’d emit roughly what Spain does.

Digiday Best Data Viz finalist, 2020

The Believer Interviewer

An Interview with Kogonada

June 2018

Things Kogonada would prefer to discuss instead of making small talk: The question of existence, what it means to be modern, all our choices.

Filmmaker Magazine Writer

Toni Erdmann

March 2018

What should one expect from a 3-hour German comedy? It’s hysterical and devastating all at once. I left the American premier with tears pooled in my dimples, still hyperventilating, still trying to comprehend what worked so well absent any hallmarks of contemporary American or British humor.

Filmmaker Magazine Writer

The Diving Bell & The Butterfly

November 2017

Just imagine, your every emotion bottlenecking at your orbital cavity… Much of Bauby’s tragedy stems not from the future he’s lost, but from the past he’s squandered.

Journal of the Abraham Lincoln Association Writer

Angels & Ages

August 2014

Lincoln is one of cinema’s most portrayed film characters. He ranks eighth at 263 appearances, preceded only by Dracula at 274, Hitler at 335, Napoleon at 337, God at 340, Jesus at 350, Santa Claus at 814, and the Devil at 848. Counting out the supernatural, preternatural, and downright fictitious — we can place him third.

Unpublished Writer

The Wild One

June 2018

Brando performed his roles the way most of us wish to perform our lives: perfectly. Though Brando was only perfect for the moments he was on screen.

Unpublished Writer

Agee + Chaplin

April 2018

For James Agee, the only man who really survived the flood of sound cinema was Chaplin, the only one who was rich, proud and popular enough to afford to stay silent.

Noah Bassetti-Blum

About Me

I am a multimedia journalist, AI product designer, and filmgoer based in Brooklyn and Los Angeles. Currently, I am designing Generative AI experiments with Google.

This site is a sample of my professional work. I hope you find it useful.

✌🏻

noah.blum.pi@gmail.com

Formerly Noah Pisner